Korea Tourism Organization is a government organization under the Ministry of Culture and Tourism, made to promote the country’s tourism industry. For 2018, the organization selected the hottest K-Pop idol group EXO to serve as its public ambassadors.
While this is a big deal of itself, fans are wild over the fact that Korea Tourism Organization’s official Twitter account revealed the news with the most honorable hashtags ever!
The caption reads, “EXO was selected the 2018 Korea Tourism Public Ambassadors on Jun 23! EXO will be promoting Korea all over the world now, please look forward to it!” Then it tags “Nation’s Pick” and “Korea Tourism Organization’s Pick” to describe the boy group.
— 한국관광공사 :: 대한민국 구석구석 (@Kor_Visitkorea) June 25, 2018
The term “pick” comes from all three seasons of the nationwide hit TV program Produce 101, where viewers (Korean citizens) selected their favorites and called them “their picks”. It is now used interchangeably with “Choice” for Koreans, to indicate that someone or something has been specially selected.
EXO-Ls are proud of the boy group for becoming the official faces to represent the nation for the tourists interested in visiting South Korea!
— andreachanyeol | is official SK named #국가픽_엑소 (@loeyodaears) June 25, 2018
— Morocco EXO-L Fanclub (@Morocco_EXOL) June 25, 2018
@weareoneEXO you make us so so proud to be an EXOL! To many, many more such achievements. Stay humble, work hard, and we will always be by your side.
My #TeenChoice for #ChoiceInternationalArtist is #EXO @weareoneEXO
— Stanning legends || Thirsty for OT9 (@eclipseborn1) June 25, 2018
EXO-Ls from outside Korea are becoming highly interested in visiting Korea, especially since EXO members now represent the Korean tourism industry.
One day I will visit Korea, see all the beautiful historical buildings, Koreas beautiful nature, eat amazing food and attend an EXO concert!
— Exo_run this (@lydia_exoo) June 25, 2018
— Rich Man – Student A – The Man Who Laughs (@withSUHOforever) June 25, 2018
— Koko bop (@Kokoqueen2017) June 25, 2018
Looks like the “Nation’s Pick” is already doing a fine job at promoting tourism!