Korean Government Rejects MBK’s Application To Trademark “T-ARA”

Since T-ARA‘s decision to leave MBK Entertainment, CEO Kim Kwang Soo has been adamant that he will do all he can to prevent the members from using the name T-ARA at a new company.

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“Everything with T-ARA started with the name. After choosing the group name, I chose the members and the group was formed.

It’s not something that’s owned just by the 4 members [who recently left MBK]. It’s something that belongs to the agency and everyone who has worked with the group.” — Kim Kwang Soo

 

Creator Of T-ARA Says He Won’t Allow Them To Keep Their Name Because They’re “Greedy”

 

MBK Entertainment’s most recent attempt to trademark the name T-ARA was shut down by KIPRIS, or the Korea Intellectual Property Rights Information Service.

They published a Notification of Reason for Refusal to MBK Entertainment’s class 41 (entertainment) trademark application for the name T-ARA.

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“Reason for Rejection: Article 34 Section 1 Item 6

The trademark being applied for (T-ARA) is a widely known celebrity group name and cannot be registered as a trademark by the company due to Article 34 Section 1 Item 6 of the Trademark Act. Only if the applicant (company) presents the agreement of the members or presents a contract proving ownership of the trademark will registration be possible.” 

 

It is notable that Article 34 Section 1 Item 6 of the Trademark Act states that it is not possible to trademark the name, title, portrait, signature, seal, literary name, pen name, or stage name of a prominent person.

MBK Entertainment’s previous applications for class 03 (cosmetics, laundry detergent, etc), class 25 (clothing, footwear, headwear), and class 09 (science, photography, educational equipment) trademarks were rejected as well.

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Nevertheless, the application is still under examination as MBK Entertainment has 3 months to submit further documents before a final verdict is made.