IMAX has confirmed that it achieved a record box office turnout in February, fueled by the staying power of Marvel Studios’ commercial juggernaut Black Panther. Director Ryan Coogler’s Marvel superhero movie is a true cultural event and its ticket sales around the globe are a further reflection of how much the film is resonating with audiences. Black Panther is already the third highest grossing Marvel Cinematic Universe installment stateside ever after Joss Whedon’s Avengers movies, and its worldwide box office take sits at $729 million after some three weeks of release.
More important that the box office records that Black Panther has already broken are the positive effects and …
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