Pandora & Snapchat Partner Up For Music Sharing Feature

Snapchat and Pandora have become the latest partners to make listening and sharing music via social media easier than ever before. This comes as Instagram and Spotify have also teamed up to share music through Stories and direct messaging. There’s obviously some competition going on here, but any time music sharing can be streamlined it’s a sure win!

Soon, Pandora will rock the ‘Share on Snapchat’ option. While listening to any given track, users will have the ability to select this and instantly share animated song cards. This sounds like a major boost for music discovery and an awesome way for people to connect over music.

The new feature allows users to share with a friend one-on-one, with an entire group, or upload to their Snap Story. Here’s the best part, though — friends will be able to listen right along by swiping up!

“This will be a powerful and comprehensive social integration with music,” Pandora’s chief product officer Chris Phillips says. “The Snapchat product experience and user base are primed for sharing, and our collaboration will provide a creative and compelling way to discover and enjoy music in a way that’s intuitive to Snapchatters.”

With this new partnership, Pandora’s vast music library will be able to be heard like never before. The new share feature is expected to roll out to social media users in the U.S. “soon.”

 

Source: Billboard | Photo courtesy of Pandora/Snapchat

This article was first published on Your EDM. Source: Pandora & Snapchat Partner Up For Music Sharing Feature

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