Why Star Wars Movies Keep Bombing at the Chinese Box Office

<img src="https://https://static0.srcdn.com/wordpress/wp-content/uploads/2018/05/Star-Wars-problems-in-China.jpg" /><p>During Lucasfilm's Disney era, the revamped <a href="https://screenrant.com/tag/star-wars/"><strong><em>Star Wars</em></strong></a> film franchise has seen tremendous box office success, but the market of China constantly eludes them. In the 21st century, the Middle Kingdom has become the second-largest movie market in the world, trailing only the United States. As a result, studios have deemed the country an area of importance, since landing a hit in China can be the difference between flopping and being moderately profitable (just ask <em>Pacific Rim</em>). And for those surefire blockbusters like the Marvel Cinematic Universe, a lucrative run in China can just pad the bottom line and generate even more profits. As evidenced by <a href="https://screenrant.com/avengers-infinity-war-china-box-office-opening/"><em>Avengers: Infinity War </em>scoring a $200 million Chinese opening weekend</a>, that market is still a valuable resource.</p><p>Curiously, Marvel's Mouse House brethren Lucasfilm has struggled mightily since the series returned in 2015 with <a href="https://screenrant.com/tag/star-wars-7/"><em>The Force Awakens</em></a>. Each new installment has grossed progressively less in China. <a href="https://screenrant.com/tag/rogue-one/"><em>Rogue One</em></a> earned just $69.4 million of its $1 billion total there, while <a href="https://screenrant.com/star-wars-last-jedi-chinese-theaters/"><em>The Last Jedi</em> flamed out in two weeks time</a>. This month's <a href="https://screenrant.com/tag/han-solo/"><em>Solo: A Star Wars Story</em></a>, which is already <a href="https://screenrant.com/solo-star-wars-story-box-office-opening-day/">having a rough go at it domestically</a>, came up with just $3 million in its opening day. So what gives? We try to unpack why <em>Star Wars</em> can't seem to make money in China.</p> <strong>Click to continue reading <a href="https://screenrant.com/star-wars-movies-chinese-box-office-bomb-explained/">Why Star Wars Movies Keep Bombing at the Chinese Box Office</a></strong><br /><br /> <p>The post <a rel="nofollow" href="https://screenrant.com/star-wars-movies-chinese-box-office-bomb-explained/">Why Star Wars Movies Keep Bombing at the Chinese Box Office</a> appeared first on <a rel="nofollow" href="https://screenrant.com/">ScreenRant</a>

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